This is a really smart book written by a really smart guy. I'll definitely be sharing it with my team and recommending it to all of my friends and colleagues.
I am totally on Ah-ha! overload right now! Buy this book. Make it your manifesto. It immediately gets to the heart of why we do what we do.
I don't think it's an exaggeration to say that every page makes you stop and think about things a little differently.
Personally, I feel a renewed sense of purpose after reading the book, and the need to adjust or 'redesign' some of my actions, which will hopefully create more success for more people.
The Business of Belief is an extraordinary journey into both business and personal discovery.
In this short but powerful read, Tom Asacker will unravel most of what you held true about motivating behavior in others and yourself.
I put it down and immediately wanted to read it again. Highly recommended!
In a world that needs innovative solutions to complex and persistent challenges, The Business of Belief is a guide and a workbook to aid your efforts in doing the improbable and mastering the impossible.
In his new book, The Business of Belief, Tom Asacker reveals how we come to "believe" certain things and how they impacts our lives. If you want to gain a greater understanding about the role belief plays in your life, read this book.
Once again, brand philosopher Tom Asacker provokes and inspires. The Business of Belief examines how beliefs are 'born and formed,' and in doing so provides rich fodder for marketers, mavens, managers, and more. This is the kind of book that you'll want to refer to again and again, as it prompts many new thoughts along the way.
If I could only read 2 books this year, I'd read this one twice.
I was at an impass until I read this book. Simply great! Recommend it to anyone regardless of your field or discipline.